How to Up Your Website’s SEO Game like a Pro! The Yoast SEO Plugin

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The post can still be useful even for those who are not using the WordPress CMS. 

Are you done creating and publishing content on your WordPress website? Great, now that you have done so, the next thing on the list is to attract visitors and bring traffic to your website. I mean, what’s a website without traffic?

A website without traffic is the same as a vehicle without fuel. It’s pretty much safe to say that, the reason we create websites is to have people visit them. If it wasn’t so, you would not be having a website in the first place. With that being said, you need more visitors on a daily basis and even have regulars to achieve your goals (conversions and so on).

You may want to learn about Submitting your Website to Search Engines using the Google and Bing Webmaster tools.

 

Anyway, there are various ways one can try to bring traffic to a website. You can bring traffic to your website by creating an ad campaign advertising (paid advertising) on certain platforms. The most used platforms for ad campaign creation are Facebook, Twitter, Instagram and Google Adwords.

Paid advertising is the easiest way (if you have money) to drive traffic to your website. However, to keep the visitors coming back (and turn them into regulars) is the hard part. Therefore, before you even think of creating your ad campaign, you need to work on your website.

By ‘work on your website‘ I’m referring to:

  1. Writing informative and optimized content.
  2. Having enticing and engaging post headlines.
  3. Using the right long tags (keywords) and
  4. Installing some useful plugins.

Interesting related content: Drive free quality traffic to your website using Alexa Master. You can also increase YouTube views and Facebook page likes for free.

 

Firstly, I would like to say… You have made the right choice by choosing WordPress as your hosting platform.WordPress is one of the most easiest, powerful and great website content management system.

Having WordPress as your content management system gives you access to a lot of free themes and plugins. Okay, that brings us to the plugin we will be talking about on this post, the Yoast SEO plugin. The Yoast SEO will help you write readable posts, choose a focus keyword, edit image alt text and so on.

POST TITLE (HEADLINE)

This is so important! To attract readers or viewers you need to write eye-catching and engaging post headlines. Great headlines will tempt a user and invite them to check your posts or articles. Post headlines like Proven ways to make money using a blog are most likely to attract visitors than a headline like Make Money.

Here’s Sharethrough Headline Analyzer. This free website will assist you with writing engaging headlines.

 

The problem about the second headline is that: It doesn’t sound enticing, neither does it reveal much information about the post’s body. Not to mention how lame it may appear to viewers. You must know, a boring headline will be ignored and might drive visitors away.

The Yoast SEO will also help you write a title and description for search engines. When your write your title(s) and description(s) keep in mind to include your focus word, call to action text and definitely tempting and inviting text.

INFORMATIVE CONTENT

The common phrase is “Content is King” and indeed it is! Don’t write for the sake of writing. Keep your content useful and write short sentences (cut to the chase). As the Yoast SEO says, your sentences should not contain more than twenty words. It also recommends that you have at-least a minimum of nine hundred words on your posts.

Posts with a lot of words can be (actually, they are) advantageous but avoid the Terms and Conditions type of content. By that, I mean you should spice things up and add pictures. Not just any pictures though, eye-catching pictures will do (avoid copyrighted pictures at all cost).

Related: 5 Free Websites to Get Engaging Stock Pictures for your Blog: High Quality and Enticing Pictures.

 

To have unique content, you can write articles based on your experience and (always) avoid plagiarism. Remember to write in a simplified language and never use uncommon words.

Yoast SEO – ALT TEXT IN IMAGES

By adding text to your images you allow search engines to index them for the keywords you will use. After uploading your image, don’t leave the title and alt text empty. You can add your website’ URL, post keywords (including your focus keyword).

TAGS – Yoast SEO

Your tags should be relevant to the post and what it covers. A minimum of five tags is recommended and longer tags perform much better than short tags. Long tag: How to earn money online and a short tag is something like: Earn money.

The other way to get converting tags is to use the Google search results to find out about the most searched keywords (trends). You will see what people normally search about on the bottom of the page (this depends on the topic you will be covering). Use the questions or words they use as tags.

Bonus: Get 30+ Premium WordPress Themes and Plugins.

GENERAL

  • Remove unused themes and plugins to keep your website loading fast. This will help speed up your hosting’s server and deliver tour website’s content in time.
  • Make sure your website is mobile friendly (visit Google Page speed to check your website’s
    performance).
  • A mobile friendly website doesn’t show sidebars, so remove widgets from sidebars.
  • Add sharing buttons on top of or below the post (not more than five buttons).
  • Connect your blog or website to all your social network platforms and start sharing your posts on social networks for more exposure.
  • Remove old backup files on your hosting. This only applies if your hosting company backups your site’s content on a daily or weekly basis.

That’s all you need to know. You got something to add or share? Let’s hear your views on the comments section, cheers.

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